Case Study BI / Analytics

Marketing Strategy meets data science

Customology, a division of the GJI group, offers data‑driven marketing solutions that enable companies to reach, measure, and retain their customers through automated data management and customer programs. Customology blends expertise in marketing strategy with data science to uncover hidden value in their clients’ data.

Successfully utilizing massive amounts of raw transactional and client data in myriad types and formats involves smart planning and preparation. To better serve their clients, Customology sought a data integration platform that would not only standardize and transform incoming data, but also allow them to augment the solution with their own expertise. “In CloverETL, we were able to get data flowing quickly, easily scheduling and managing our data integration processes,” said Michael Barnard, General Manager.

  • Shortened time to market by replacing bespoke application development with a robust data integration platform
  • Enabled Customology to better meet their clients’ expectations and deadlines 
  • Transformed and standardized massive amounts of raw transactional data 
  • CloverETL’s flexibility enabled creative, custom solution development
  • Linked phases into a single data processing workflow to better scale activities